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Arts Communications Essentials | Session 1: Launching Your Content Strategy

June 9, 2022 @ 12:00 pm - 1:00 pm

Session 1: Launching Your Content Strategy
Part of Arts Communications Essentials
A Webinar Series with Robin Cembalest
Thursday June 9 | 12 pm-1 pm
Online: Zoom

Websites, mailing lists, and social media: artists today have to produce more promotional content than ever before. This introductory class shows artists how to craft their message and disseminate it across various platforms.


Designed for arts professionals of all levels, this webinar series with Robin Cembalest offers training in essential communications skills in a collegial setting. Webinar sessions on content strategy, social media, elevator pitches, artist statements, and promotion share strategies, best practices, and offer valuable one-on-one-feedback.  Sessions in this 2022 series are scheduled for June 9, July 14, August 11, September 15, and October 13 and will not be recorded.

This virtual program is for artists in residence at 18th Street Arts Center and for Borderless members on the Arts Professional tier and above.


Artists in residence at 18th Street Arts Center, get the Zoom link in the Artist Portal.

Borderless members, get the Zoom link on Patreon or on the Borderless membership portal.

If you are having trouble accessing the link, email Jeny at jamaya@18thstreet.org


An early art-world adapter to social media and the former longtime editor of ARTnews, Robin Cembalest has spent her career helping arts professionals to communicate effectively. Over 16 years at the helm of ARTnews, she shepherded the century-old magazine into the digital era, expanding its content and training generations of interns, writers, and editors. In 2014, she launched her business Robin Cembalest Editorial Strategies, working with clients in the nonprofit and market sectors to implement mission-based content. She teaches webinars in arts communications skills at schools, residencies, and organizations, and independently on Eventbrite. An award-winning investigative journalist who has published widely in the art and mainstream press, Cembalest is best known today as @rcembalest, handle of her popular Instagram and Twitter feeds. 


June 9, 2022
12:00 pm - 1:00 pm
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18th Street Arts Center
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